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Tint & Tone Paints

Package Design Branding

Goal:

Develop a logo and label design for a paint brand created by the student.

Process:

Tint & Tone is a paint line released by a famous interior designer. I wanted to give the brand a modern, elegant, and unique label design. The logo mark uses line art to combine the shape of a paint roller with the letter “T,” and is paired with a bold typeface that compliments the design. Line art from the logo is also used in the label design, creating a clean trendy design.

Learning Outcomes:

Creating an elegant high-end label design using only lines.

Role:

Research, brand identity, marketing, concept development, and package design.

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